Call for Papers Journal of the Institute for Asian Studies and Regional Collaboration – No 9, Issue 1 – 2019

Call for Papers

Journal of the Institute for Asian Studies and Regional Collaboration – No 9, Issue 1 – 2019

From Destination to Experiential Tourism: Japan

The Institute for Asian Studies and Regional Collaboration announces the call for the Winter Issue 2019 of the Journal of the Institute for Asian Studies and Regional Collaboration.


  • Guest Editor: Fiona SUSSAN, MBA, PhD. Better Business Better Lives LLC
  • Assistant Editor: Hideyuki Nakagawa, Assistant Professor, Institute for Asian Studies and Regional Collaboration, Akita International University (


As Tokyo Olympics 2020 is approaching, tourism becomes a major focus for Japanese policy makers to stimulate economic growth and regional revitalization.  From the first Tokyo Summer Olympics in 1964 to this coming one in 2020, tourism in Japan has evolved.  First, the demographics of tourists visiting Japan has changed with the largest inbound tourists from its neighboring Asian countries.  As such, there is a need for Japan in the upcoming Olympics to attract more inbound tourists from North America, Europe, and Australia.  Second, tourism in general has changed in the past 50 years or so from destination-focused to experience-focused.   This change will require the re-imagination of the promotion of places as a sum of experiences.  Third, Japan as a close destination for Asian countries has become a place for repeated tourists who are seeking unique experiences in other parts of Japan beyond the iconic places of Tokyo, Osaka, Kyoto, and Sapporo.   Facing these changes in the industry, new research is needed to capture the landscape of tourism in Japan.  The purpose of this special issue is to address these changes and investigates Japan tourism from an experience perspective, and at the same time focuses on areas in Japan beyond the typical big cities and iconic places.

The advent of the Internet and the proliferation of travel information and travel reviews (e.g., have changed the tourist industry.  The abundance of official and unofficial information of nearly every corner of the earth has made self-guided tours of more ‘off-the-beaten-path’ destinations possible.  The traditional concept of tourism solely operated by tour companies on fixed schedule and limited tourist destinations is no longer sustainable.  Tourists, young and old, around the world are seeking tour experiences beyond the typical sights such as Eiffel Tower, Big Ben, Asakusa, and Rockefeller Center.   Instead, self-guided tours, combined with a range of activities, on less popular destinations become a new attraction for tourists.  This new focus of experiential tourism visiting non-traditional tourist destinations leads toward the need to ask new research questions about Japan tourism. This special issue focuses on such non-traditional destination and welcomes works that investigate tourism in rural areas of Japan.  Research that explores foreign tourists and their knowledge (or lack of) about rural Japan is particularly welcome.  As rural tourism has not attracted main stream interests among inbound tourists in Japan, studies that capture short temporal dimension of rural tourism are also welcome.  The comparison of tourists’ experience between big Japanese iconic cities and rural destinations in Japan is also of interest.  Any other topics that are related to rural Japan tourism in general will also be considered. The purpose of this special issue is to leverage the results of the articles  to inform tourism operation managers as well as policy makers.


Andonian, A., Kuwabara, T., Yamakawa, N. and Ishida, R. (2016). The future of Japan’s tourism: Path for sustainable growth towards 2020. McKinsey & Company.

Submissions to this issue should be sent electronically to Hideyuki Nakagawa ( by Dec 31st, 2018.

All submissions will be subject to a peer review process.  Manuscripts must be original, unpublished works that are not concurrently under review for publication elsewhere.

Peer Review Policy

  • All research articles proposed for publishing in this special issue of IASRC Journal will undergo a rigorous peer review process. Submission of articles will be subject to initial screening by special issue editors followed by the review from two reviewers.
  • The manuscript should be between 4000 to 6000 words, APA style, double spaced. Submission should be in a Word file. Abstract is up to 150 words. 5 Keywords. File should be without author(s) information. First page (separate file submission) -Title page, author(s) and their affiliation(s) and contact information. Second page -abstract, keywords.
  • The main selection criteria are
    ▷the topic appropriate to the special call for paper
    ▷its relevance to the target audience of the journal